“In a case like EZLinks it was really an opportunity,” Foster said. The companies will integrate where appropriate but also respect areas where EZLinks offers a better experience, he added. He said EZ Links’ technology, reputation and relationships combined with its strong presence among multi-course operators in the United States made the deal particularly attractive. Jeff Foster, NBC’s senior vice president of GolfNow and emerging businesses, said the acquisition will round out the company’s digital portfolio. He said that while GolfNow has a stranglehold on the third-party tee time market, history shows other competitors will emerge. He said the combined company controls an estimated 61% of the POS software market and 90% of the golf industry’s online tee time inventory. Mike Dickoff runs Apparation LLC, a software company that tracks market share. GolfNow has also grown through acquisitions since NBC acquired it in 2008, with EZLinks being its largest to date. The Chicago-based company had grown through acquisitions, acquiring eight technology platforms in the past six years. “Incorporating the technology and services of EZLinks into the comprehensive digital solutions we already offer will enhance our ability to help golf courses operate more efficiently.”ĮZLinks offers POS software to courses and serves golfers through its TeeOff website. “NBC Sports continues to invest in our portfolio of golf lifestyle businesses to better serve golfers and golf courses,” said Will McIntosh, executive vice president of NBC Sports Digital and Consumer Business. With the November acquisition, NBC controls an estimated 90% of the golf industry’s online tee time inventory and 61% of the point-of-sale software market for public courses. NBC Sports Group, which owns GolfNow, has acquired its largest competitor in the tee time marketplace - EZLinks Golf. Industry weighs in on GolfNow, EZLinks deal January/February 2020 News: Industry weighs impact of GolfNow’s EZLinks buyout
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